Ishalife.com is an online wellness store offering Isha products like Yoga Mats & Yoga Accessories, Copper Drinkware, Consecrated Temple products like Rudraksha Mala and other daily use products. We have to redesign the existing website. Our main goal was to enhance it and design in a more user friendly way. Vision of Isha Life is to spread awareness about human wellbeing.
After these findings from data analysis, I approached customer care to know what kind of queries they often get. I sat down with them for one week and spoke with customers to understand more about their experience of using website and complaints.
Based on the responses received, I formulated questions for an online survey that was answered by 258 people
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There are some other e-commerce websites in India like Flipkart and Amazon. I studied and analyzed their website and presented in front of the team. Below are main research study which has been implemented in our main website.
We should introduce the combo of most frequently bought together items. We analyzed our data and decided which products should be put together as a combo pack. (give pdf link)
If something is a best seller, we can put a logo of the best seller on the top of it. Apart from that best sellers should be put on home page for more customer attraction
We can show similar products on the bottom on the basis of what customer is currently visiting. This I found out from competitor analysis.
Recently viewed products should also be shown in separately to keep a reminder to customer about what he has viewed
We listed all our products (1440) and divide them into ten categories
Listed all products related to yoga in separate category as it was our main goal of website
Made separate way to show on banners so that customer can easily relate to.
Changed the whole theme, colors and fonts of website (design system)
A new photo shoot was done for most of the products with creative ideas
Wrote well explained and informative description including all maintenance guidelines
Introduced Credit cards in payment gateway to make it more convenient for customers
Payment in installments has been introduced for customers
Main page has been redesigned having separate banners for categories
Designing was the most and crucial part of every project. My process involved sketching of all concepts and flows with my team. As w already had an idea how our website look like so without wasting our time, I dived into translating these wireframes directly into hi‐fidelity design using figma.
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My next step was to put them together in Invision and present them as a prototype. We presented our prototype in front of other senior people at Isha Foundation and got very meaningful feedback. Whatever inputs we were getting, I was putting them together in design until we reached our final goal.
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Made a seperate copperware category
We displayed separate small banners for best selling products on the bottom of main banner
From the results of data analysis, showed frequently bought together item
From the results of data analysis, displayed best seller logo
Once the team had a prototype ready for use, we put it in the hands of our customers. We ask them to go through this and tell us about their experience. We were very happy that we got positive responses from our customers. They gave very positive feedback about the things which were in our main goal to achieve like navigation, design and presentation of the products.
We launched the redesigned website in Jan 2020 and feedback we got from customers and rise in sales was overwhelming. I am very proud that all of our hard team work of 6 months came into live results and most importantly, we were able to make our customers happy.
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"I am so excited about Isha products now! I can’t wait to get new update about new products! Worth buying products from Isha!”
"Nice update!!!!! I am much more healthy after I started using Sanjeevini as my daily breakfast"
"Undeniably fantastic update!! Its much more easier to find products. Less time consuming Thanks a lot"
"OMG!!! So many products. I had no idea Isha has so many products including cloths. Now I wear only Isha cloths, so comfortable and authentic"
"Really great products. I got to know about Neem and Turmeric usage from banner, My sugar level has come down significantly since I started taking them in morning. Thank you Isha foundation"
"I love Isha products. My whole family uses Isha products. This new website is very easy to navigate, even my 12 year son is ordering from it"
As it was my first design project, I was getting impatient in between about results. When I completed the project and it got implemented, I realized more fun part is in designing and process. It I give my best in that part, outcome will always be positive.
It is very important learning that I have to be open for feedback all the time during design process. More feedback I got from people, more improvement was there in my craft. I was getting very attached to my designs initially and taking feedback a little bit personal. Then, my senior designer gave me a wonderful advice which helped me a lot.
I wanted to do more changes into designs. I realized that my satisfaction and happiness does not seem to matter at all. The impact of this website had nothing to do with how I feel. The most important thing is that how the customer is using it and how much they are satisfied and happy with the experience of using it.
When I heard positive feedback from people, I was happy and satisfied at the same time. There is always scope of improvement in everything and we can implement that if we constantly thrive to give our best.
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